Research deeply
We observe real problems and understand them through data.
ROOTIVE · STUDENT-FOUNDED PRODUCT TEAM
From research potential
to products that matter.
Rootive is a student-founded venture team from GIST and KAIST. We turn possibilities discovered through research into products that solve real problems for real people.
ABOUT ROOTIVE
Make every attempt meaningful.
Turn every lesson into a product.
Rootive began with G-Quarium, a smart-farm research project. We formed around a shared belief that research can become meaningful social value. Across technology, strategy, design, and business, we build products for a better everyday life.
Build together
We work across disciplines and roles as one team.
Create impact
We connect research to change people can actually feel.
SELECTED PROJECTS
Validate the possibility.
Move it toward a product.
We explore how technology can improve everyday life across home gardening, education, and healthcare.
01
MyLittleGarden
A companion-plant app that identifies a plant and its condition from a few photos, then offers personalized care guidance.
Building & validatingAIComputer VisionHome Gardening
02
Afterschool
An exploration of new learning experiences that continue naturally beyond the classroom.
In discoveryEducationService Design
03
Digital Healthcare
Exploring user-centered digital healthcare opportunities that connect prevention with everyday care.
In discoveryHealthcareData
PROGRESS
From a small research project
to a bigger stage.
DMC Innovation Camp 2025
Excellence Award among 73 pre-startup teams
1st NAMUHX Hackathon
Excellence Award at the SK Intellix hackathon
SK Intellix
Joint development agreement for the A1 robot
Tex-Corps
Selected for the public-tech market discovery program
THE TEAM
Different disciplines.
One bias toward action.
Ten undergraduate students from GIST and KAIST connect strategy, engineering, research, and operations. We communicate openly, test quickly, and grow together.
YK
Yeonju Kim
CEO · Strategy & Operations
JL
Jeonghoon Lim
COO · PM, Operations & External Relations
JC
Jaewon Choi
CSO · Business Development
GK
Giyong Kim
CPO · Finance & Operations
SJ
Seokwoo Jang
CTO · Product Engineering